Outdoor digital signage displays are everywhere you look. Times Square in New York is perhaps the most well-known among American tourist attractions. The advent of digital technology has changed the face of business and marketing drastically. With digital signage, advertising is not just delivered to a target audience but to everyone who happens to be looking at that particular display. Outdoor digital signage displays are no longer just placed in front of the store; they are now placed in strategic locations around town and in other highly-visited public places such as parks. This is one reason why many local business owners and consumers alike opt for digital signage over more traditional forms of advertising such as newspapers, magazines and billboards.
One of the most important things to consider when choosing outdoor digital signage displays is their brightness. Many outdoor displays are equipped with backlighting capabilities to illuminate the graphics on the screens. Brightness is a very important factor because it will determine the longevity of the display. As a consumer who may be passing by an advertisement, you don’t want the graphics to glow so brightly that it is difficult to read.
Most outdoor digital signage displays have brightness settings of around 0.596 lcd, which puts them slightly above the level of what the human eye can perceive, making them slightly brighter than the average LCD television. However, if you want your ads to sparkle and dazzle in order to entice your target audience, you should aim for a brightness setting of at least 0.8 cd. Most advertisers choose a lower level of brightness to make their ads more readable. However, some prefer their ads to glow. It really depends on your preference and the nature of your target audience.
Another factor that you should consider when purchasing outdoor digital signage displays is their contrast ratio. This refers to the contrast between the text and the colors. Generally, digital signs will use a monochromatic scheme. Meaning, each color will be of the same value. The contrast ratio will be significantly higher in an outdoor digital signage display because people outside are not able to see as well as people inside the display. For this reason, digital signs may use a color wheel or hue value system.
One more thing that you should consider when purchasing outdoor digital signage displays outdoors is that they need to have a sureview range. A sureview range is an area of the screen that does not show any glare or reflection from any part of the screen. Digital displays outdoors will need a sureview range of at least 90 degrees horizontally and vertically. Make sure to check the manufacturer’s specifications for the display in order to find out what the required sureview range is. You do not want any part of your advertising display to show up in sunlight.
There are several other features that you should look for in outdoor displays. Of course, there are many things that you can do to enhance the benefits of indoor displays while minimizing costs. For instance, by installing dimmers you can control how much lighting conditions the display exhibits in terms of brightness, contrast, and color. Also, by using motion detection technology, outdoor displays can be made more visible during poor lighting conditions and can help to save battery power.